My books focus on how to bridge the gap between your sales skills and the technology you use to multiply those skills. As an avid real estate book reader I've included many of the books I find the most useful. However, these books tend to focus on the sales process but pay little attention to the technology that can automate and systemize it. This is somewhat understandable, as technology moves quickly and there are so many different CRMs and other software products out there. So, authors are somewhat reluctant to recommend anything specific. My real estate CRM books take a slightly unique approach. I describe the sales process with the explicit mission of explaining the benefits technology can provide in helping to systemize and automate the sales process. I describe specific features that you should take advantage of and explain exactly why. While I have intimate knowledge of one specific real estate CRM (RealtyJuggler), I also have extensive experience with many of my competitors and, over the years, have collected detailed comparisons of the features each CRM offers. So, this book is generalized in a way that allows me to explain the benefits and features, but not in a way where I am providing screenshots of a specific CRM. Instead, I try to give you a feel for why you might use that feature and how it will help you.
Both books in the Real Estate CRM Series were written using careful research gathered using the works and information from other real estate professionals. This also includes the internal collective knowledge of the RealtyJuggler CRM team who has worked within the industry for longer than a decade. Of course I don't want to just offer my opinion, even with this many years of experience, because I need to back up my advice with real statistics and sources. That is why at the end of each chapter we've included a list of footnotes pointing to the sources of each of our claims. As well as including a list of recommended reading that I personally have learned from.